On-Page SEO: Theme and Page Speed
“What gets measured gets improved.” – Peter Drucker
Have you ever thought about how websites can rank on search engines? Or, have you heard about some people who publish articles with very similar keywords but have different result on SERP? If you think it is because the way they optimize their website, you are correct.
The way people optimize their website is affecting their website’s rank. There are plenty of methods to optimize a website, and off-page and on-page SEO are the most popular ones. Now, let’s find out the simplest ways to optimize your website by doing SEO Onpage method.
What is SEO onpage? On-page SEO is everything that have relation to SEO that all the variables are directly on your own website. It means you are making any possible optimizations directly on the website. On-page optimization aims to make search engines know whether your website is relevant / in accordance with what your visitor seek.
The first thing you’ll need to do to optimize your website is , pay attention to your website theme and also your website speed. Those variables are significant for your website’s quality if you can regularly maintain it.
SEO Friendly Theme
There are a lot of people out there who put a aesthetics above all, including when they choose a theme for their website while neglecting the UX. In fact, a good looking website that is not accompanied with good user experience will ruin the SEO of your website.
In addition, you have to find out whether your website is SEO friendly or not by using the basic knowledge of HTML5 programming, whether the theme that you want to use later will use HTML5 technology as a whole or not.
Related: SEO, The Key Of Digital Marketing
In case you are not being able to run HTML5 programming, you can use a default blogger or wordpress theme. Those themes are very SEO-friendly, yet you will need to develop it to make a better experience for your visitors. Which is why asking for professional help is highly suggested for brands with very minimal experience in website development.
How to speed up a website page can be done with various methods. You’ll need to know what are the problems that occur on your website. The standards of website speed can be checked on the official Google platform, namely PageSpeed Insight, or you can also use other platforms that are also quite popular GT Metrix. The two platforms will provide useful information related to your website’s speed.
In fact, there are several ways you can do to speed up your website. For you wordpress and blogspot users, you can do a simple thing such as reduce the use of images on the home page, minimizes your images’ size, avoid an active links in the footer and remove your useless widget.
On the other hand, if you use self hosting, it would be better for you to do some configuration such as clearing your cache, use a bigger Virtual Memory, use better quality hosting, use simpler CSS and you can use CDN (Content Delivery Network).
Related: Step By Step Digital Marketing
After doing some configuration to speed up loading your website, you must double checked it by checking the loading speed of the blog using GTmetrix. Beginners and non tech savvies might find these stuff too hard to comprehend, and worry not, we can help you configure and optimize your website to its maximum potentials. Click here to work with us.