“Google only loves you when everyone else loves you first.” – Wendy Piersall

SEO stands for Search Engine Optimization. This is the right tool for entrepreneurs, whose having their own website and wanting their website to always show when people search some keywords related to the topic they have.

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Nowadays, there are a lot of digital marketing strategy to help each entrepreneur reach their market target. One of the strategies is using search engine optimization, SEO. There are two options to set SEO on a website. The first one, free registration SEO and the second one is paid registration SEO (Search Engine Marketing).

Having a digital marketing strategy using SEO will make the product of your business-or your website-shows up more often in every search engine like Google, Bing, or Yahoo!

Related: Leverage Your Marketing Strategy with SEO

So, using SEO as a digital marketing strategy is really helpful for your business, especially in this digital era. Here’s some tips of using SEO, to make the keyword people wants to reach appears in the search engine result.

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Keyword. The most important thing. Make sure that you’ve had set the keyword, to allow your website to appear in the search engine when the keyword is being searched. For example, if you have a website about kids clothing, just think about a keyword that relates to the kids’ apparel for example “adorable tees”. So, if you have set the keyword and put it in the search engine optimization, the people who typed “tees” or “adorable” will have your website appear on the top of the search engine.

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Paid Registration/SEM. To optimize SEO, it is better to pay the search engine, thus it will make the keyword you want to be consistently on the top, because it will be easier for customers find your website.

Putting a lot of effort in digital marketing strategy using SEO really helps to find a lot of customer from the search engine. SEO is an asset and as a digital marketing strategy it is really important because it will grab more customers to buy your product.

Keeping in mind, The goal of SEO is not to be the number one.  The goal is to generate leads and push sales for your business. At the end of the day, ranking in Google is completely worthless if your website is not designed properly to convert that traffic into leads and sales!

Related: Learn more about the Importance of SEO

Still curious about SEO as a digital marketing strategy in this digital era? Read here to learn more!