“If i tell my Facebook friends about your brand, it’s not because i like your brand, but rather because i like my friends.” – Mike Arauz 




Facebook is more beneficial to us than we imagined, it used to be a platform built with the intention of giving you the opportunity to always be connected to family, friends and acquaintance or to make friends. With the penetration of the internet to our lives including our businesses, social media platforms like Facebook has proven its capability in helping business reach new heights.

Facebook users come from different life stages and cycles, making this platform the perfect place to advertise with the tool available in Facebook called Facebook Ads.

Related: Understanding Facebook Ad Placement and What it Does

Here are the tools available in Facebook that you can utilise:

1. Facebook Ads

Facebook Ads is a tool available in Facebook where you canAdvertising in Facebook provides you with the ability to reach your exact audience as it is the most targeted form of advertising  You can advertise to people by age, interests, behaviour, and location. Business owners save more than 50% of advertising cost when utilising Facebook ads compared to other Advertising services or tools outside.

2. Page Insights 

As how the name suggests, Page Insights provides business owners with metric data to monitor the performance on the page. You will be informed with the exact measurement of audience engagement, for instance the number of people who gave your business page likes or how many times the post containing the ad was shown. This tool aids you in measuring the progress of your digital marketing strategies.

3. Hashtags

Hashtags can be a good indicator of ongoing trends, hashtags that perform well is a direct signal to keep that topic or product in heavy rotation. It gives you an opportunity as a business owner to take a peek at what your potential customers are looking for and what they might be interested in as time goes by.

4. Facebook Pages Manager Application

Facebook Pages Manager Application is an application that you can download from the app store and Google Play Store. This application was created with the intention of making it easier for you to organise your content, it allows for more space for composing posts, notifies admins of new activity on each Page, offers more space for composing posts, provides admins with a detailed overview of insights and page stats, and many more.

5. Sponsored Posts 

Sponsored posts provides your products, services or business the exposure it needs. It will be such a waste for your business to not utilise this budget-friendly and effective tool as sponsored posts appears high in the timeline in the audiences’ newsfeed for a certain period of time. This will provide your business the opportunity to introduce itself to the world.

Utilise Facebook to your advantage and you will see how it benefits you and your business!

Related: Understanding B2B Marketing on Facebook

Interested to learn more about how you can use social media to your advantage? Click Here!