“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

You are doing a good job if you do social media on your digital marketing strategy. However, you will go much better if you do the email marketing strategy. People sometimes underestimate the power of email marketing. In addition, some people argued that social media such as Instagram, Facebook, and even LinkedIn are the best way to promote your product, and that’s not entirely true. So, why email marketing?

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What is Email marketing?

Email marketing is one way of marketing that is often done by many businesses. Email marketing is actually still the same as e-mail in general, but the difference is the purpose and content that is more persuasive. Email marketing is a form of direct marketing as a means of sending commercial messages or sales of various products or services to the public.

Related: 3 Tips to Help You Run Successful Digital Marketing Campaign.

By using this strategy, you can reach your customers more personally. It goes without saying that the email must be in your target customers’ inbox. All you have to do is make sure you have done a research to grouping your segmented audience and give them a good messages.This is very important considering who we send will affect the final results we want to achieve.

You can also greet your email audience by name to get even more personal. Email marketing is necessary for gaining relationships with prospect, current customers, and even past customers because, as mentioned before, it grants you an opportunity to speak personally to your target customers, in their inbox, at a time that is comfortable for them.

Besides, this strategy cost you nothing but time. Email marketing can help you reach a lot of your target customer more easily and effectively. And compared to the traditional marketing that needs a lot of stuff such as poster, catalog that can take up a lot of cost to promote your product, this strategy is obviously more cost and time effective.

Related: Instagram for Successful B2B Digital Marketing.

The last but not least, it would be very wise if this easy-inexpensive strategy is balanced with good content so that it can really be really powerful and effective in gaining loyal customers. To attract the right customer, you should also need to create the right content so that your audience will stick to your email for the longest time possible.

To learn more about email marketing and why is it important for your brand, click here.