Social media has become a regular part of our daily lives. As the use of social media continues to climb, so does the number of brands that uses social platforms to tell their brand message to the customers or audience.
Some business owners still believe that social media is merely gossiping and hanging out on Facebook. Once again, social media marketing for business has nothing to do with simply hanging out on social media. But using social media as a marketing tool gives even small businesses real marketing advantages and opportunities.
In 2018, not using social media as a marketing tool is like saying you still rely on yellow page ads. It doesn’t work that way any more. Yet some people are stubborn and ask: Why is using social media good for me? Why do I need social media marketing? Here are some of the most compelling reasons why.
A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages. Don’t forget that Google considers your social activity to be a top ranking signal. Encouraging engagement and participation are the biggest challenges to social media marketing, so clear strategies are needed to show how to achieve these.
Part of what makes social media so cool is the interaction you can have with your consumers; you can read their tweets and status updates to get real-time insights into their daily. What products are they buying and why? What kind of posts do they love to share, and from which brands?
Using social media as a tool for connecting with complementary, non-competing businesses, thought leaders and influencers in your industry, is another benefit. You never know what a simple like or comment can lead to. Compliments work especially well.
Studies have shown that consumers appreciate brands that respond to customer complaints. If there’s a problem with your product or service, you want to know about it and resolve them right away. Brands using social media also have more engaged and loyal customers. When you’re engaging and interacting on social media, not just posting out onto the web waiting and hoping someone will stumble upon them, you become less like a big corporation and more approachable and friendly to potential consumers.
Your brand doesn’t really exist online if you’re not represented across the social channels, and of course regularly engaging with your followers, influencers, thought leaders and other key players in your industry. Unlike traditional marketing tactics with the same goals, using social media marketing is actually fun, by interacting with your audience through interactive contents or just posting an everyday update of your brand. You may actually surprise yourself and find you like using social media as a marketing tool.
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