Using Social Media to Run a Successful Digital Campaign
“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the internet.” -Joe Pulizzi & Newt Barrett
Most people nowadays are assisted by applications in their smartphone to accomplish their daily tasks, including their business tasks. Among the most largely used applications on smartphone is social media. Indonesia has placed itself as one of the largest social media users around the world, which means that the social media marketing strategy needs to be applied there in order to market a brand.
The Effectiveness of Social Media Marketing
Never underestimate the power of social media. As people spend hours checking their timeline, a product that is being advertised can easily reach the target audience. Digital campaign in social network has become more popular recently. Large users of social media means large audiences who view the product campaign. Therefore, these media is not only good for promotion but also for building brand image.
By setting an image for your brand, it will be easier to communicate to your audiences in more personal interaction. The effectiveness of social media digital campaign offers potential market that numerous of the country’s major companies campaign their products or programs through social media.
Guidelines in Social Media Marketing
However, there are things to consider before you begin. There are plenty of social media platform all across the internet, and each of those has its own different and unique audience. First thing you will need to do before choosing the platform to run your digital campaign is to find your target audience. What’s next, is that you will need to define your communication style with your targeted audience. To find these things, you will need to set a research in order to find the right target market. After finding those two, you can choose the right platform where you would want to run your digital campaign.
To run a successful digital campaign on social media, you will also need to deliver quality content. People love informative and entertaining post or something that benefits the reader. You can voice your campaign in a fresh, understandable, relatable yet personal way of communication. Create content in which people can find their interests and solution in their daily lives.
Want to create a successful digital campaign with your brand? Reach us out here and we’ll be more than happy to help you!