“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

Have you ever heard of media placement? If not, you might have actually witnessed it without realizing there is a term for it. When you see a movie and there is a brand displayed during a scene and you notice that, you have been involved in this marketing strategy.

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It could be something as simple as the fries that an actor has in one scene or a big billboard by a street in another scene. This strategy has been around for quite some time and applied to a lot of media: TV, radio, magazines, newspaper, banners, everything.

Related: Useful SEO Strategies to Increase Your Website Traffic

And it lasts well into this era of the internet today but with one principle difference: what was once seen in real world is now present in digital world. There are many variations of this concept but social media marketing would be an obvious derivation of it. You are basically advertising products on a media intended for another thing. And social media out there are actually supporting this by offering specific packages for business owners to market their products. This would eventually develop even further into what is known as brand activation today.

You, as a business owner, are encouraged to craft an identity for the business you run (including the SEO and other technicalities). If for a long time you think marketing is simply how you get people to buy your stuff, it wouldn’t be quite like that anymore these days. People gravitate toward a product that has some sort of story behind it, which they all can resonate with.

If you only focus on the product (how it’s designed and packaged, etc.) you would be gravely mistaken. People look for a product that offers them an experience of sort. And marketing through social media is perfect for this as people are connected closer with one another, regardless of boundaries and time.

Related: Why Digital Activation is a Hot Stuff These Days

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