Benjamin Franklin famously quoted this saying “By Failing to prepare, you are preparing to fail.” In relation to the successful launch of a website, we believe that this quote cannot be further from the truth. Far too many businesses take the leap without first planning and strategising their move in order to rank high in search engines and gain target audiences’ awareness despite its immense impact in the success of their business overall.
SEO is the key in making sure that the message you want to convey gets out to the right audience. In this article, we have compiled a few tactics you could try to implement when optimising your website for search engines (SEO) and how to use it to your advantage before even officially launching your website.
The key to winning the digital business war is to start way ahead before even making a sale. A way to do this is to build an email list and garner loyal followers before even making your first sale. First, create an optimised “Coming Soon” page that collects email addresses and other details to boost lead generation and audience engagement. In order to successfully do this, you should research and find out what interests your audiences enough to hand over their valuable and personal information.
Research keywords preferably long-tail keywords, to utilise in your Coming Soon page based on your niche and industry. This is done in order to increase your business site in the search ranks and make it easy for your target audience to find your business in Google. Make sure to use the right images and visual content to set the right tone of your business and the message it sends.
In order to create an interesting and engaging Coming Soon page, you could utilise tools like SeedProd which is going to be the first face of your business site that the world will see. This enables your audiences to look out and forward to your launch date where they can engage with your business and its content. Add a countdown timer to get visitors excited to your upcoming website.
Most of us wake up to our phones every single day. This fact is enough for us to witness the importance of optimising sites for mobile devices. By neglecting the importance of optimising your site for mobile devices, you risk losing the high percentage of people who use their mobile devices most of the time to access websites and engage with its content.
Make sure to optimise and test your website on mobile devices and other devices to make sure that your content appears seamlessly and gives positive user experience on devices besides desktop. To check whether your site caters to mobile audiences and see what changes you need to make, you can utilise tests such as Google’s Mobile-Friendly Test.
A study made by Google found that 53% of users will abandon a page if it takes three seconds or more to load. This shows that you only have three seconds to make a good and lasting impression on first time visitors. Nothing is more irritating to visitors than visiting a website only for its loading time to take forever. A website with a slow load speed will cause visitors to bounce off your site resulting in the sharp increase of your site’s bounce rate.
Use Google’s PageSpeed insights to test the speed of your website and make sure that its fast. Compress images that you use on your site so they load faster on the page and enable browser caching so that your browser can load your webpages without sending another HTTP request to the server. These are just a few steps you can take to get rid of potential lag on your website.
Here are a few of many more SEO tactics that you should start implementing into your website before its official launch. These tactics will increase the potential conversions that could help your business reach success faster. With consistency, discipline and innovation there’s no way your business site won’t be successful.
Inspired to know more SEO tactics to implement in your business site? Click Here!