“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Technology is integrated into our lives more than ever before and it surely influenced a lot in the business sector, especially in its marketing way. Online marketing opened up a new form of media on which to peddle goods and services.

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But a lot of people still ask why digital marketing is so important. Digital marketing works not only in favor of marketers, it provides something innovative to the consumers too. It has become an integral part of what a business is to its customers. Digital marketing is an easy way for companies to tell their brand’s story and brings companies to life on an online platform.

Social media, e-mail, and websites give companies the ability to reach consumers directly, which means customers are receiving more information in digital form than ever before. It’s no longer enough to have a website or run some un-focused AdWords campaign. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. Let’s take a look at why.

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One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content. Social media marketing and advertising are only a piece of digital marketing. But it’s a very important one. Just having a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy.

For any business to survive the one thing that they really need to work upon is establishing a reputation which is impeccable. Importance of digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base. SEO, social media marketing and e-mail marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.  

One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person. Large businesses with larger customer bases use digital marketing so they can stand out from the competition. Smaller companies, on the other hand, use digital marketing to bring awareness to their brand. They have to break into the market before they can worry about competing with larger companies. This is why digital marketing is important and it will surely benefit businesses and customers.

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