Interactive content is the new trend in the digital marketing world. Everything interactive will always works almost 100%. With the help of many social media platform nowadays, interactive content marketing is the so-called ‘cheat-key’ of digital marketing success in this era.
Instagram Stories have changed the way we use Instagram, turning the platform into something more than your everyday online photo album. Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little circle that show up at the top of your Instagram feed. Stories don’t have the “like” feature , like it does in Instagram posts, but they do allow you to comment or message by directly.
Instagram is rising it’s bar for stories with the recent launch of interactive stickers, which leads to potential interactive content marketing, especially because of the numbers of Instagram users nowadays. A lot of audience found out a new brand from Instagram first.
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These interactive stickers are still evolving until now. Mainly of these features allows you to modify your own content, such as A/B poll, slider poll, and questions. You can always simply write something and ask the viewers to respond by replying your story, the old good classic way of how an Instagram story functions.
Of course, your business can use Instagram Stories as a way to keep your most loyal followers engaged while leaving your content open for new audiences to discover. Stories are a quick, engaging format perfectly suited for mobile experiences. Brands have taken notice, with Instagram’s data showing that a third of the most viewed stories on the platform were created by businesses.
Put simply, Instagram Stories are fun to create and consume, and and makes the whole experience less formal, more approachable, and makes your business seems more creative and up-to-date with what’s happening. Get creative and use the ever-so-user-friendly social media, Instagram, and maximize its functions for your interactive content marketing and boost your business!
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