“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

If you’ve ever thought about using Instagram Stories for business, now is the time! Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales!

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Why use Instagram Stories for business? When Instagram Stories first came out in August last year, all anyone could talk about was how Instagram had copied Snapchat. That’s how it was perceived, as a thinly veiled attempt to steal Snapchat’s market share.

While this is true to an extent, it’s also a fairly one-dimensional view of the feature. Instagram Stories isn’t a copy of Snapchat, it’s a better version of Snapchat, and not just for regular people but for businesses too! Like they did with photo and video sharing, Instagram has managed to turn ephemeral messaging into an effective tool for businesses without ruining it for consumers.

Indeed, Instagram Stories is one of those special channels that’s equally attractive to both regular people and businesses. Whether you want to share fun and lighthearted content, promote a marketing campaign, or even drive e-commerce sales, you can do it all with Instagram Stories for business. Instagram Stories have changed the way we use Instagram, turning the platform into something more than your everyday online photo album.

Related: Instagram for Successful B2B Digital Marketing

Your business can use Instagram Stories as a way to keep your most loyal followers engaged while leaving your content open for new audiences to discover. Users want to engage with brands in a personal way. For this purpose, Instagram stands apart from all other platforms. It’s one of the best places for you to promote brand engagement with your users.

It’s grown by 1,400% in just the last five years. With growth like that, it’s a no-brainer for marketers to implement Instagram into their social strategies. Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. In particular, Instagram Stories makes easy for marketers to engage with users, humanize their brands, create leads, and generate customers on the platform.

With features like geographical location tagging, hashtags, polls, gifs, stickers, and more, growing your following and facilitating brand engagement is simple. You just need a little creativity. Features like hashtags and geotagging make it easy for users to find you based on location and interest.

Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. They’re a great tool for showing potential customers (and existing ones) why your brand is relatable or interesting.

Related: The Right Way to Attract Audiences on Instagram

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