“It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” – Clay Shirky

Today, it is obvious that advertising brands through TV is rather conventional. A lot of businesses have changed their promotion media to internet-based digital ads. If you are still confused on how to start your brand’s digital campaign, take notice to these basics in order to make your campaign successful and effective in this digital era.


Brand Image

To build a strong image for your brand, first of all, you have to fully recognize your target audience. Discuss with your team, especially those who had experience dealing with customers directly. Learn the target audiences’ background, professions, and necessities so that personal interaction with them will be established when you communicate your brand.


Develop Your Keywords

Find as many keywords connected to the brand as possible. It will make people easily find your brand online. Proper selection of keywords is an effective way to improve your business. However, before you get stuck in long list of keywords, please take time to be in the customers’ shoes. Try to understand their mind. After that, short list the selected keywords and select the one most representing your brand.

Related: What Digital Campaign Can Offer in this Digital Era


Use Social Media

It is time to go digital and use social media for your business’ improvement. By  using social media actively, you can recognize more audiences in the net. The platform which is preferred by your target audiences will also be visible if you constantly interact with customers. There are some selections of popular social media that you can choose the most suitable one(s) for your business.


Know Your Competitors

It is important to recognize your competitors in business to win every possible battle. Learn about how your competitors reach their customers, determine their contents, their focus, and make profit. Also learn about your competitors’ weaknesses and strengths, knowing and analyzing their strategy. By finding those out, you can set your own position to get closer to customers and make your brand more visible to the audience than your competitors.

Related: Better and More Effective Ways of Marketing

These are the basic guidelines to start a digital campaign. Let your digital adventure begins and don’t forget to follow these steps to be a strong contender in your business market! Interested to know further about the digital business era? Click here!