Here’s All You Need to Know About Web Analytics
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore
Tools are made in order to help people do their activities and jobs. Without the proper tools, a chef would have a hard time trying to make gourmet food. A mechanic would need screwdriver and wrench to repair cars, while photographer and cinematographer would need a camera to take pictures and videos. The same thing applies to web analyzers.
From this, questions like these arise: “Do they only need computer and internet connections to analyze data from a website? What kind of tools do they need to do their job? Which tool is the best tool to provide the data?”
To answer those questions, first, we need to know what web analyzers do. As the name suggests, web analyzers measure collect, analyse and most importantly, provide the data. Without a web analyzer, the data on the website are only numbers, charts or diagrams. They can obtain the data by using a tool called the web analytics service.
Now that you’ve understood about what web analyzers do, we’ll be talking about the tools used to collect the important data from a website. The most popular tool is a product from Google, called Google Analytics. There are other several web analytics service other than that, including Bing Webmaster Tools, Analyzer, Adobe Analytics, Bango Mobile Web Analytics, Clever Tap, Data Workbench, Live Chat, Mapmyuser, Mixpanel, webtrends, Woopra, etc.
Some of them are free but mostly, the tools would cost money. Bing Webmaster Tools and Mapmyuser are the the free tools that can be used to obtain all of the basic data from a website. One could use paid tools like Adobe Analytics, Analyzer, and Data Workbench to get more complete data. Standard Google Analytics is free, but the premium one could cost US $150,000 per annum. Other web analytics service providers like Similar Web and Statcounter charge almost as much.
Web analyzers need accurate, fresh, complete, and classified data. To collect those data, a web analyzer would need to use a paid and premium web analytics tool. The services can also provide bigger and wider data. Obviously, the more you pay for the tool, the more services it will provide to you.
However, the data needs to be ‘translated’ so then companies can process the data to fulfill its objectives. In order to do that, companies need to invest to professional web analyzers to collect all the important data for their website. Once the data are collected, companies can make marketing plans or decisions in order to reach its objectives.
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