Digital marketing is one of the marketing strategies to promote a brand by using digital media that can reach consumers in a timely, personal, and relevant way.

Many techniques and practices should be applied in the category of digital marketing. With offline marketing dependency making the digital marketing field incorporate other key elements such as mobile phones, text messages sent via mobile phones, showing banner ads, and outside digital. By combining both the online and offline marketing strategies, then a brand can surely leverage the promotion activities even more.



There are several factors that play a different role in the success of digital marketing strategy, including psychological, humanist, anthropology, and technology. These factors will eventually become the new media with big capacity, interactive, and multimedia. The result of a new era is the existence of interaction between producers, market intermediaries, and consumers. Digital marketing is being expanded to support corporate services and customer engagement.

Related: Optimizing Marketing Strategies with Social Media 

The Steps

In digital marketing activities there is the term called AIDA (Awareness, Interest, Desire, and Action), especially in the process of introducing products or services to the market (consumers).


In the digital realm, marketers build consumer awareness by first advertising in online media.


Interest arises after building awareness to consumers. Offline system, consumers directly seek information in the market. Online systems, consumers find out about products through search engines (Google, Yahoo, etc.) and social networking (Facebook, Twitter, etc.)


Confidence arises on the consumer so desiring to try the product or service. The online system is characterized by searching for a complete description of the product or service through the website.


This is the last stage as the determination of the consumer to the product or service.

The key to successful digital marketing is the business owner must pay attention to terms on AIDA (Awareness, Interest, Desire, and Action.) The marketplace is the two-way communication between sellers and buyers. To get the communication going, the brand must position itself in the market beforehand, so it will be able to go through various media (forum, blog, and others). The most effective media however, is through social networking such as Facebook, Twitter, email, Google, etc.

Related: Digital Activation to Boost Marketing Effectiveness

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