“Successful businesses are creating a connected network of highly specific interactive content brands/platforms that deliver value to audiences across their brand experience journey.” – Robert Rose

When it comes to creating an effective marketing campaign, there’s no denying that content is the king. It’s crucial for content creators and marketers to always keep up with the evolving marketing techniques.


A content usually display or convey a message to the viewer. But, what if instead of merely seeing your content, they could also play with it? This is called interactive content marketing. One of the emerging waves of online marketing is interactive content marketing. And it’s built for social media.

Social media is becoming more interactive all the time. With the rise of interactive content marketing , users can do much more than before, they can actually get involved, whether it’s by taking a poll, filling out a quiz, or even by touching the phone screen while watching an interactive video!

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Interactive content marketing requires the participants’ active engagement, more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they notice and care about. Interactive content is a better way to educate, entertain, and engage your audience. Not just photos or videos, but there is a wide array of interactive content forms, such as polls, surveys, calculators, comment and reactions, or live Q&A.

Interactive content marketing is the next evolution of content marketing. It’s not good enough to give your audience static content or expecting them to read thousands of words. Keeping in mind, the average person gets distracted after 8 seconds of reading or consuming a static content. Get creative and experiment with different formats depending on your goals and your audience, see what works best for you.

At its core, interactive content is a way to have a conversation with your audience. Interactivity brings the dynamism and persuasive power of an interaction to reach your goals that you might find in your audience with interactive content marketing. Part of why it works is because humans simply can’t resist to test themselves, compete, compare, share their opinion, and have fun. Also, giving the touch of personalization in your digital marketing strategy. 

Related: Social Media Marketing For Small Business

Now, what are you waiting for? Don’t underestimate the power of interactive content marketing and apply it to your digital marketing strategy before it’s too late. Interested in seeing more about digital marketing guide and tips? Click here to see more articles!