Having a social media account means you have a chance to be connected to the entire world. Most people usually use social media to communicate with their old friends or find new friends. What if people use social media as a digital marketing media? Is it possible?
Social media like Facebook, Instagram, and so on, launched a new program or feature to boost a content status so more people would see the “advertisement”. Instagram also allows users to share products on their personal account. Other social media has the same features. But almost all of the social media “advertisement” feature are paid.
Nowadays, in this digital era, there’s a new marketing method called social media activation. Social media activation is a method of bringing the target market into real experiences. This marketing method combines the use of public relation, digital media planning, creativity, and of course, technology.
There are many benefits of social media activation. In common advertisement, a company have to spend money for the design, planning, and execution like the use of mass media, newspaper, radio, and television for the advertisement. Of course it would cost a lot of money. But in social media activation, the advertising expense may reduce.
When a marketer gets the heart of their target market, they will be loyal. If the consumers felt like they got a nice experience and useful things, quotes, tips, etc., the target market will do the sharing process. By this sharing process, more people will be aware of what you offer, and there you have a free publicity advertising done.
Social media activation is also relatively easy to do. Social media has already built the tools. The company will only need to be creative and use the tools as maximum as it can be. The only thing to do is to stay online, give quick response, and always be there for the consumers.
What if a company or producers has no time or person to always do the online job? Don’t worry! Nowadays, there are many agency that offer services to be the “online person”. The company only need to give their plan and aim, then the service agency will do the rest. This strategy is very recommended as it will cost less then hiring a new person.
Interested in hiring a digital activation service agency for your company or business? Don’t hesitate to contact and talk to us here!