Social media is a tool for people to know, meet, interact, and share contents in the digital world, that uses an online source and only need a few time to got it. The best news is making a social media account is free and easy.
There are so many social media types, with so many platform. Social network is uses in Facebook and MySpace, where people interact with others. Twitter use microblogging, where people can write something only up to 140 characters. Wikipedia and FeedBurner is a content-sharing platform social media, where people can share their knowledge with others.
There are also image sharing platform like Flickr and Youpic. Nowadays, it is common to do an audio-sharing platform with radio, even most of the existing radio becomes online now. We are also very familiar with the video-sharing platform like Youtube.
Using social media to build a brand of a company is very possible. The company only need to activate their own account and do their digital marketing in the social media platform. First of all, of course, the company should have a social media account.
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Then, be active, so that the social media management system will allow the account to do an activity within their platform. To be active, the account should has friends, do share contents, like, giving comments, and sometimes it’s necessary to play games or interact with the audience within the platform’s range.
When the account is active, you can start with doing the engagement process. Choose forums or pages that talk about similar products with your company. Make friends from the target market forums, so your friend-list will have the right target market. Set daily schedule to post something useful for the target market, give some tips, share tutorial videos, and many others advertising media that can engage with the consumers.
The marketer or company account should be reactive in a positive way. Giving fast response of questions from the consumers, giving clear explanation or suggestions about the products, and treat consumers like how they want to be treated. People loves attention, so give it to them. It sure takes time, but it will engage more.
Related: Transform Your Social Media Into Digital Marketing Machine!
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