With the advancement of modern technology and the internet, we are now provided with different educational resources to learn all about social media engagement. We can learn so much for free only if we are willing to utilise that knowledge. Resources such as how-to videos, expert articles, tools and information are all available online. But as easy as it sounds, there will no be social media engagement without execution of the theory you have learned.
There are a lot useful tips online that we have proven to work. We have curated all of the best social media engagement tips and methods into this one article for you. Stop wasting resources such as money and time and let’s go through these 5 simple tips to increase social media engagement.
Businesses who is the first one to initiate engagement from their content is proven to be more likeable than other businesses who do not initiate. By expressing interest to others, one will appear more interesting.
Listen to important conversations around your brand or business by utilising tools such as Google Alerts that will send you notifications every single time a keyword or phrase is mentioned on Google. Track your brand keywords or key phrases of your competitors or brand you’re trying to build relations with. You can also try other listening tools such as Social Mention and Talkwalker.
Studies have shown that 87% of people are more likely to engage with businesses who posts image content than those who do not. The same study also shows that people are 35 percent times more likely to retweet image content compared to text-based content on Twitter.
Visual.ly, Easel.ly and Canva are some tools option that you can utilise to help you in designing stunning and professional looking images for image contents such as quotes, memes, charts or infographics.
Video content has been said to be the future of digital marketing and the leading type of content for best Return Of Investment (ROI). According to the EyeView Digital report, conversion rate improves by 80% when a landing page utilise video content.
Video tools such as Periscope, Wistia and even Windows Movie Maker are all useful to help you create engaging and branded videos for your sites and landing pages.
Improve user experience and direct your prospects to a conversion goal by clearly communicating a strong call-to-action (CTA) by clearly telling them to “Sign Up” or “Click Here” or “Buy Now” or “Comment” after pitching. Keep Call-to-actions concise, clear and simple and insert them in a button to make sure they are hyperlinked to the specific site or page that you want them to go.
Persuade your prospects during the purchasing cycle by implementing the tips that you have read so far in this article. Emotionally connect with your target audience through social media and improve your brand’s impression and be on your way to success.
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