With the advancement of the digital era, Google has grown to hold a phenomenal amount of power that severely impacts the longevity of a business. Being at the top of Google search results benefits businesses by giving them floods of traffic and major visibility, exposing their business to the world.
Nowadays, google has implemented sophisticated algorithms that judge web pages. If a business site measure up to the ranking standards and beat its competitors, they get closer to a prime position in the SERPs. One of the ways to attain a page one ranking and bring in revenue is to utilise Search Engine Optimisation (SEO). Keep reading to find out three ways to get to the top of google search results and what businesses can implement in their SEO strategy.
Businesses need to know exactly what keywords to use to target the specific type of audiences they want. Long-tail keywords give businesses the perfect opportunity for this. Long-tail keywords usually consist of three or more words and are very valuable because people with specific and precise purpose, wants and needs search for them.
For a business to be noticed, its content and material needs to be ranked. Without content, there will no be material to rank. Businesses should consistently publish content on their site to have more pages available to get to the top of Google search results for specific and various keywords. It is important to make sure of the accuracy and usefulness of the content in order to outrank competitors.
Businesses should set up a detailed content calendar or timeline whether contents are publish daily, weekly, or monthly. It helps in building readership and keeping audiences supplied with engaging content. If businesses stay consistent to producing high quality content, traffic will be generated as audiences will recognise the business site as an authoritative and trustworthy source.
If you want to know how to get to the top of Google search results, you need to know your current rankings and how users interact with your site. Paying attention to the metrics that matter for a better Google search placement is key for 2019 SEO.
In order to track a business’ progress in Google search results, it is important for businesses to have knowledge on its current rankings and user interactions with their site. One way of tracking the progress of a business in Google is by tracking crucial metrics. There are many metrics that businesses can utilise that not only shows them their current placement but also what and where they can improve.
To find the on-page elements businesses need to change to gain a higher ranking in the SERPs,they can utilise Google Analytics.
Here are other important metrics businesses can utilise for their SEO:
Climbing to the top of Google search result will not be a fast process, businesses need to be consistent and persevere to keep updating their site and content for optimal performance and results. Bearing these knowledge in mind will help businesses reach their goals and reap the results they want.
Need help getting your business site to the top of Google Search Results? Click Here!