“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.” – Phil Frost




Search Engine Optimisation (SEO) is essential to every business who wants to excel in the digital era. SEO helps to increase the quality and quantity of website traffic by increasing the visibility of a website on search engines such as Google.

With the constant changes and updates Google make, it is critical for businesses to strive and stay on top by constantly moulding itself to suit the changes that are being made. Keep reading for 3 tips to improve your SEO and gain visibility!

Related: Basic SEO Tips For Your Website You Should Know

1. Investigate your competitors’ keywords

Your competitors may give you a valuable insight in potentially desirable and profitable keywords. Save time on your keyword research process by reviewing the keywords your competitors choose and go one step ahead by choosing an ideal keyword density which is the percentage of keywords on page in relation to total words. It is important to note that you should not do keyword stuffing or the act of repeating keywords over and over again but take over where your competitors fall short to climb and rise above them in search engine results pages (SERPs).

You can analyse your competitor by utilising Google’s Keyword Planner to access the keywords of a URL by going to “Find New Keywords” then navigating to the landing page option. Input your top competitor to see which keywords and phrases they target.

2. Produce excellent content

As time goes on, Producing a high-quality, engaging content can seem gruelling and overwhelming. Nevertheless, this is still a vital SEO Improvement technique. Get your content writer or a freelancer to spend time crafting original content that circles around but is not defined to in-depth blogs, how-to articles, and posts for your web page.

Make sure to use effective and “researched” keywords and topics as it can amplify your pages and draw in traffic and eventually make your site one of the highest in Google Search rankings. It is also recommended to update your content from time to time to look for mistakes and where it need some touch-ups.

3. Include immersive and unforgettable visual content

The interest in visually pleasing images is intense across the web. Businesses who uses optimised images on their pages garner higher rankings than those without any. Choose relatable, pertinent and sharp images that don’t take up too much space and name your files with accurate labels or a clean name like “Coffee-Making-Machine.png.” compared to vague titles like “file5.png” as this makes your images accessible for search engines while they record or index your pages.

The help of a graphic designer can aid your business in elevating your site. Hold audiences’ attention and engagement by cranking up the aesthetic appeal of your website, giving you time to make your move and get conversions.

Improving your SEO and getting your site high in Google Search rankings is not an instant process. This process take times but if you stay consistent, creative and innovative, you will see the results that you desire!

Related: Everything You Need to Know About SEO and Why Is It so Important

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