With the advancement of technology and the internet permeating every cell of the business sector, digital marketing has started to be an essential and a staple for businesses all around the globe. With both potential customers and competitors constantly online, digital marketing is the only way ahead. It can definitely be very intimidating when you are just trying to implement digital marketing to your business system. Here are five simple digital marketing strategies that any business owner can implement to help their business to grow.
Starting with a solid plan and goal in mind will pave your way ahead to success, whether it be more recognition or being able to compete in the market, whatever the case may be digital marketing is a great ally in the war of business. Success in implementing digital marketing will take a lot of strategy and precision, having a goal will definitely help in seeing clear and straight on the journey ahead.
Related: Step By Step Digital Marketing!
A marketing funnel is a step-by-step outline that maps out a customer’s journey from when they are a complete stranger to when they become a lead. This marketing funnel is very effective in giving you a complete overview of the process, allowing you to make strategies and place them in the right timeline and process. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. There are four parts to a marketing funnel: Awareness, Interest, Desire & Action.
In this part of the funnel, the potential customer becomes and is aware of your product or service. They are still a stranger but they are intrigued and attracted to your website for specific reasons. They are looking for something they need. Use a lead magnet or call-to-action to give the customer a valuable resource related to your product or service (i.e: what they need) in exchange for more information about them like their email address, phone number, profession and current needs. Find out who they are and why they came to your website.
At this point, potential customers are actively expressing their interest in your products or services. They are aware and interested in the information or services you are trying to provide. At this stage, you have used your lead magnet or Call-To-Action in the first stage to gather more information about them and it is a good idea to supply them with further information that is more tailored to their specific needs.
At this stage they’ve found a product or service you provide that might be a good fit for them. Invite them to schedule a consultation using an email or a call-to-action. You want to tell them more about the product or service they’re interested in. Show them why they need it and exactly how it will benefit them.
At this stage, this is when you are given the opportunity to take the next step towards purchasing and turning your potential customer into a lead. You have given them valuable and personalised information that they need and shown attention and care for your customer’s needs and what will benefit them. All that’s left is to discuss things like price, payment and other aspects of your product or service that are relevant to a buyer.
Quality Content: Use content such as blog posts, press releases and articles on authority websites. Insert links to various places on your website within this content to build your brand name through exposure and drive traffic to your website.
Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.
Related: 3 Tips to Help You Run Successful Digital Marketing Campaign
Want to learn more about the right Digital Marketing? Click here!